Have you been struggling with your copywriting efforts? Maybe you aren't seeing as many email signups as you'd like.
I have put together my top 5 ways to improve your copywriting skills and get results practically overnight.
Copywriting is not hard and you do not have to be good at writing. Sounds insane, right?!
It comes down to how well you know your customers. You should know your customer so well that when they read your message, they will feel like you are their friend.
1. Create attention-grabbing headlines
One of the most important things you are going to write will be the headline. You may be thinking the most important part is what's in the message. Yes, that is very important.
Without a solid headline, your potential customer or reader won't even click or open your message. Shocking, right?
80% of people read headlines. 20% of people read the message.
If you don't have a great headline, you will not get the results you deserve. I believe that you should spend most of your time researching a good headline.
The purpose of the headline is to get the reader to read the first paragraph or opening message. Then it is your job to guide them into taking action.
2. Simplicity is key
I want you to think back to your high school or college days. Remember how your eyes would burn from reading complex material?
When it comes to your copywriting, you need to keep as simple as possible. I don't mean just using simple words. Break up your paragraphs into smaller 1-2 sentence paragraphs.
Have you noticed that this article is spread out and easy to read?
When potential customers see a super long message, they usually don't even read it. All of your efforts were for nothing.
My last piece of advice I will leave you for simplicity. Keep your writing concise. Get your point across using as little words as possible.
3. Focus on your customer, not yourself
When it comes to great copywriting, you need to think of the customer. Don't write about yourself, your business, why you are the best, etc.
A few things to keep in mind:
- What are your clients looking for?
- What problems are your clients facing?
- Why do they need your help?
When reading your message, customers don't care about your ego. They are more interested in how you can help solve their problems.
4. Read your customer's mind
This is one of the MOST effective exercises you can do to show your client you understand them. It's so easy you are going to think about why you didn't do it sooner.
There are two ways to do this, are you ready?
The first way is to go through all customer reviews. You will find your customers true pain points and their true desires.
If you don't have a customer base already, no worries. Check out your main competitors and see what their customers are saying. See what their customer's pain points are.
This will allow you to craft a message where your customer feels understood.
The second way is to call a small group of your best customers. Ask your customers for 30 minutes of their time. Ask them a series of questions such as:
- Before you did business with me, what problems were you facing?
- Why do you keep coming back to us?
- Why did you choose us?
Write down or record everything they tell you. Create copywriting around those answers.
Your existing customers will be the best way to create an amazing copywriting message to new customers.
5. Use credibility to overcome objections
Just about every person online nowadays will be skeptical when they see your offering. It comes down to being able to trust you and your product/service.
Some of the best ways to overcome these types of objections are:
- Utilizing the testimonials from your existing customers
- Showcasing the amount of years you have been in business
- Showing them relevant case studies
Showing potential customers what others say about you, has way more power than you will ever have.
As a business owner you should always be asking for customer testimonials. Don't ever be afraid to reach out and ask for them.