How to Create a Poll on Facebook: The Easy Way

Updated on
February 1, 2023

Utilizing Facebook polls is a great way to tap into your audience and see what their honest thoughts are behind the screen.

In this post, you will learn how to create Facebook polls and how they can help with engagement and push your business or personal brand forward.

Let’s dive in!

What is a Facebook Poll?

A Facebook Poll is a native polling feature to get insights from your friends, family, or followers if you have a business page. Facebook Polls can be created on your timeline, stories, or business page. As people vote, Facebook will tally up the responses so you can see what people are thinking.

On the business side, Facebook Polls can be extremely useful in getting quick feedback from your customers. It’s a great way to find out what your customers or potential customers want from your business to create a new product or service.

Different ways to use Facebook polls

You can access polls within Facebook groups, on a Facebook story, and through Facebook messenger.

Previously, you were able to create a poll on your timeline. Unfortunately, Facebook decided to take that feature away.

Who knows, they might decide to bring it back one day.

Create a poll in a Facebook group

Facebook groups are one of the most effective strategies for building a community. Groups are also a great way to tap into an already existing and thriving community.

Facebook groups are one of the few places where you can search for your niche or industry and join thousands of potential customers.

Let me show you how easy it is to create a poll inside a Facebook group.

  1. Choose your group of choice

Whether on your desktop or mobile phone, head over to your Facebook homepage. Click on the Groups button. It will be on the left-side navigation if you are on a desktop. Select a group you would like to create a poll for.

  1. Create a post

Click on the "Write something..." text field to create a new post. Sometimes the poll button will appear right below this field. If it's not there, don't worry; I will show you how to get to it in the next step.

  1. Select the poll feature on your post

If you don't see the poll button right away, you will need to click on the three dots "..." pictured below.

Once you click on the three dots, Facebook will present another menu to see the Facebook poll option.

  1. Publish your Facebook poll

Once you select the poll option, the create poll screen will show up. This step allows you to add a question and one or more options for your group to answer.

Facebook story polls on the mobile app

300 million users are engaging with stories on Facebook every single day. Each time you post a story, your story jumps to the front of your audience's homepage. It's prime digital real estate, and you don't need to try and beat an algorithm.

Check out 6 easy steps to post a story on your Facebook.

  1. Open the Facebook app on your mobile device

If you are on your personal Facebook page, you will see Create Story below, where you would type an update.

If you use a Facebook business page, the Create Story button will still be on the main page, just in a different spot.

The red squares show you where you can tap in order to make a story on your Facebook business page.

  1. Tap on "Create story"

Once you are currently in the story creation screen, the only way to add a poll is through a sticker. You must select a photo to add a sticker.

You can get creative here and take a screenshot of a cool background, or if you are tech-savvy, you can design one yourself.

  1. Select a photo

Choose the photo or design of your choice, and you will see a new screen with a preview of your story.

  1. Tap on Stickers

You will see a few different options on the top right of your screen. The first one will say Stickers. Click on the first option, and another menu will slide up from the bottom.

  1. Select the Poll sticker

This step is super easy; tap on the Poll icon.

  1. Think of an engaging question

Now that you have chosen a dope background and selected a poll. It's time to ask your question and add options for your audience to select!

If you need some help check out my post on copywriting tips that will demand attention.

  1. Edit your options and share!

Once you have typed out your thought-provoking question, you can now edit the answers your audience will see. The default answers are just a simple Yes or No. You can get creative by tapping on the answers to change it.

Now it's time to share your story and get tons of engagement from your Facebook audience!

Create a poll using Facebook messenger 

More people utilize their personal Facebook page than an actual business page for their business.

The main reason is that your engagement is much higher on your personal Facebook page than on a business page. Facebook wants you to "pay to play."

Plus, you can create polls with your personal page's group messages.

Let's see how you can do it in five easy steps.

  1. Create or open an existing group chat

The first step is pretty straightforward. Open the Facebook Messenger app and choose or create a new group.

  1. Tap on the + icon

On the bottom left-hand side of your messenger screen, you will see a + sign.

Note: If you are part of a group and don't see the poll option, it might be because the group admin turned this feature off.

  1. Tap on the polls icon

You should see three options: Split Payment, Share Location, and Polls. Once you tap on the polls icon, which looks like three horizontal lines on top of each other, you can create your poll.

  1. Add your question

Now it's time to engage with your group chat and ask them insightful questions.

As you type out an option, it will automatically add another row for you to add more options.

  1. Send your poll

Once you are happy with your question and the options for your group chat, it's time to hit send!

Facebook poll questions to ask

Now that you know what a Facebook poll is, it’s time to discover creative ways to ask questions and get your audience to interact with you or your brand. Interrupt their endless scrolling, get valuable insights, and have fun with your customers.

Let me share topic ideas for your questions to get your creative juices flowing.

Multiple-choice poll questions to ask

Multiple-choice questions are a great way to gain valuable insights from your audience and customers. Plus, it makes it easy for them by having pre-determined answers they can choose from.

Let’s go into a few examples you can use, tweak, or get a new idea.

If age is only a state of mind, which category best describes yours right now?

  1. Cheeky child
  2. Annoyed teenager
  3. Mad mid-lifer
  4. Groovy grandparent

What was the strangest thing you have done while on a Zoom call?

  1. Brushed my teeth
  2. Went grocery shopping
  3. Changed a diaper
  4. Danced with my peers

How would you categorize your sleeping habits?

  1. Night owl
  2. Early bird
  3. Mid-day napper

This-or-that poll questions to ask

These polls are simple and easy to breeze through whether you want to see what products your customers prefer or get to know your audience better.

Check out a few examples of this-or-that poll questions to ask.

Decaf or caffeinated?

Talk to a stranger or eat alone?

Save money or spend money?

Superman or Spiderman?

Cryptocurrency or physical currency?

You can get very creative with these types of poll questions. Adjust them to fit your personality, brand, or product to make them more engaging with your audience.

Educational quizzes poll questions to ask

Incorporating educational quizzes into your Facebook polls is a great way for your audience to feel like they are learning something new or that they understand your industry.

These questions work incredibly well for online coaches, skin care experts, fitness coaches, personal stylists, and more.

If you think about it, every business and industry can educate its audience and customers.
Let’s jump into a few example poll questions to ask.

What does SEO stand for?

  1. Search expert optimization
  2. Search engine optimization 
  3. Search every option
  4. Search engine offering

What is an alternative to using wet cotton pads when cleansing your face?

  1. Gauze
  2. Tissue
  3. Dry cotton pads
  4. Facial sponges

What tool would you not use to cut hair?

  1. Scissors
  2. Clippers
  3. Razor
  4. Pinking shears

Where do you store cryptocurrency?

  1. Blockchain
  2. Private keys
  3. Chain wallet

These questions are a great way to show your audience and customers that you are an expert in your field while they are learning something new. It’s a win-win.

Business poll questions to ask 

Asking business-related questions about your product or service is a great way to figure out what you are doing right and see where you can improve.

Let’s review a few questions you can ask to make the most of your Facebook poll.

How did you find us?

  1. Social media
  2. Facebook ad
  3. A friend that follows you

Which color should we make next in (product name)?

  1. Blue
  2. Black
  3. Matte black
  4. Ivory

What service would you want us to launch next?

  1. SEO
  2. Article writing
  3. Link building

There are so many possibilities with business-related poll questions. You can mix it up to include them behind the scenes and ask them what you are doing that they love.

Are Facebook polls worth doing?

Yes, Facebook polls are worth doing. There are two main reasons for creating polls.

Reason 1: If you have an established brand or business, you can gain valuable insights that people won't comment on or message. People feel much more comfortable leaving private feedback.

Reason 2: Let's say you are thinking of starting a business but want to do some market research on target customers. Simply join a Facebook Group and start creating polls to get real-life feedback from potential customers.

Ways you can use Facebook polls to grow your business

Not many people know this, but you can use Facebook polls to help grow your business. Unlike the pre-digital ages, where you had to mail in questionnaires and hope you had the right address. 

Now you can type a few questions and tap a single button for hundreds, if not thousands, to see and answer.

Let’s go over some of the top ways you can use Facebook polls to help grow your business!

Stand out using Facebook polls

Creating a poll allows you to break up people’s newsfeeds from normal photos and links. You are getting them to stop scrolling and pay attention to you and your business.

When creating a Facebook Group poll, you need to consider your title. Think of it as an attention grabbing headline.

Remember, you need to grab their attention and get them to read your actual Facebook poll question.

Conduct market research

One of the most incredible things about a Facebook group is the fact you can create a Facebook poll to gauge interest within a specific group of people.

Some groups have the poll feature turned off, which you might come across. All you need to do in that case is find another group that allows you to create a poll.

You could conduct market research using a Facebook poll and get tons of answers to show you if your potential product or service is in-demand.

Gain feedback from your audience and customers

Using Facebook stories is the best place to gain feedback from your audience or customers. Sharing a cool or fun image and putting a poll sticker on it can be a very creative way to tap into the minds of your audience.

You can even take them behind the scenes of your business and ask for their advice on what features they would want on your next product or service.

It can be fun to see what your audience prefers between two things. Do they prefer video walkthroughs or blog posts?

Whichever approach you take, it is building a better connection between you and your audience, allowing you to tailor your content and products to them.

Learn about your customers’ interests

Another great way to push your business forward is by showing you care more about your customers than their money.

Get creative with your questions and go beyond the boring demographic-based questions. Think of questions that will show you what makes your audience tick.

A few examples are:

  • Who is their favorite soccer team?
  • What type of junk food do they prefer?
  • Where do they hang out offline?
  • What is the biggest goal they strive towards?

Facebook polls increase engagement

Most users scroll aimlessly on the platform without much engagement if you think about it. Some might like a post here and there or leave a comment.

Using polls breaks up the monotony of the platform and allows them to leave their personal opinion or feedback.

Final thoughts

Polls are an excellent tool for your business or brand. It allows you to get into the minds of your audience to see what they like and don't enjoy.

Asking your audience the right question will help you create new products, adjust your marketing strategy, or get to know your audience better.