When it comes to content marketing it comes down to being consistent in order to get the optimal results your business is looking for.
If your goal is to increase the organic traffic to your website and increase your profits, you are going to have to reconsider your content marketing strategy.
This article’s main purpose is to bring to light what the top 8 things you can start doing today to increase your search traffic to your website and increase revenue for your business.
Let’s dive in, shall we?
1. Create more targeted landing pages
You can double or even triple your current search traffic and revenue by creating targeted landing pages.
For example, if you are a health coach you can create a separate landing page that is a guide to intermittent fasting or a guide to eating better. You see where I’m going here?
The more targeted landing pages you have to specific topics within your business, will help you generate an insane amount of traffic which will in return boost your revenue.
Think strategically about the keywords and build your content around the right ones for your business.
2. Segment your audience
It’s a must that you know how to segment your audience based on what their needs are. Whether they are just looking for information or they are ready to buy, you need to know how to communicate with either side.
Your content can’t please everyone, because they are all at a different phase of the buying cycle.
It’s difficult to do this on your website, because you simply can’t really tell what stage they are at. It’s better to use an email autoresponder once they have opted into a free download or form.
By segmenting your email list you will see an increase of open rates, better deliverability and an increase in revenue for your business.
3. Create content based on your core values
Core values should be the very reason why your business even exists. It’s what you base every business decision on.
Once you create content based around what you truly believe, you’ll be able to meet your readers’ expectations every time.
Don’t be afraid to story tell, it’s always easier to tell stories based on what you believe in your core rather than go off what someone else believes. It will feel more authentic to your readers, fostering a better connection with your brand.
4. Don’t be afraid to evolve
Evolving within your business is essential to surviving longterm. This is something that happens gradually through time, and not done overnight.
Always be aware of what’s changing around you whether it’s staying up to date on the latest trends within your industry or staying up to date with Google’s newest algorithm updates
Don’t ever be afraid to change things up based on what’s happening around you.
It your business’ responsibility to adapt with change and satisfy your customers no matter what is going on in the world.
5. Create headlines that use emotional words
The magic of headlines has been proven to grab attention and get insane results for generations. It’s a matter of finding the right emotional words to use that will resonate with your audience.
One tip to make your headlines convert better than most is to include numbers. Studies have even shown that by using odd numbers in a headline outperform those with even numbers.
6. Focus on producing high-quality content
This is no secret and has been spoken about by many influential marketers and entrepreneurs. The better the quality the content, the more results you will see from it.
Producing high quality content isn’t just something people are born to do. It takes time, effort, and practice.
The best way to get really good at creating high-quality content is just by doing. Each time you create a new piece of content, the better it will be.
Just remember that the people you look up to right now that produce great content didn’t just start out that way. They practiced over and over again without giving up.
7. Build an email list
One of the most essential tools you can have for your business is an email list.
Many people are saying email marketing is dead, but the average open rate of an email is 30-40%. The average engagement rate on social media is between 1-5%.
Which one do you think will garner better results?
There are tons of email list building strategies out there, but you have to keep in mind that being honest about your intentions is crucial.
People don’t want to feel like they have been misled by signing up to your email list.
One of my favorite tools when it comes to collecting emails is ConvertKit. It’s affordable and they have very easy to use tools built into one single platform.
8. Use visual content with your written content
In general, as human beings, we are very visual. We like to look at photos and different colors.
That’s why it’s so important to incorporate visuals with your written content to support it. It also can help you attract backlinks and entice more people to share your content.
Your audience is more likely to consume your content when it has some visual elements sprinkled throughout.
It gives a nice break from all the words!
The next time you are creating a blog post don’t be afraid to incorporate some visuals throughout the post. If you can, create an eye-catching infographic that will make people want to share your post.
Conclusion
If there is one thing you should take from this article, let it be this: your main goal is to product content that will solve the challenges your customer is currently facing. They don’t care about you or what your plans are for your company.
As harsh as that may seem, it’s the truth. The more challenges you can help your customers overcome through content, the more revenue your company will make.
Get out there and start creating content, whether you think you are good at it or not. It will only get better with time and practice!
